As someone who prefers a meat-less diet, Chipotle has always been one of my favorite vegetarian go-tos. But not everyone agrees or wants to live this lifestyle, and the clever marketers of Chipotle understand this pretty well.
That’s why on January 26th, 2015, Chipotle restaurants are challenging their customers to try their new Sofritas (tofu soaked in a roasted poblano and spice blend).
In return, you’ll get a FREE Burrito.
Yep, they are just that awesome. If you look at the Chipotle brand from a fast food health standpoint, they continue to lead the way with their mission and quality of ingredients.
“Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers.”What does this translate to? Produce that is locally sourced whenever possible, food raised sustainably and animals that are not cramped into tiny cages and fed antibiotics due to disgusting living conditions. For meat lovers or plant-based addicts, if you’re stuck settling for a fast food restaurant and you live close to a Chipotle, this should be your first pick.