Founded in 1992, Clif Bar & Company filled a much needed empty space in the energy bar marketplace as founder Gary Erikson just couldn’t stomach another bar that was sticky, unappetizing and hard to digest. What started as a wildly popular snack for athletes in the cycling and hiking community, soon grew by leaps and bounds as the Clif Bar became synonymous with a healthy and active lifestyle. Clif Bar & Company uses an employee stock ownership program where 20 percent of the businesses ownership was given to the employees, continuing in a trend of actions that helps to maintain an incredibly supportive and engaging company culture.
The original Clif bar is still the staple product line for the brand and comes in 20 different flavors, three of which are highly sought after seasonal flavors like “spiced pumpkin pie” and “iced gingerbread.” Each bar is made from a host of organically grown ingredients, with rolled oats constituting a major portion no matter what the flavor. The vast majority of the ingredients have minimal processing so you can both see and taste the individual ingredients as you eat the bar, giving a great indication of wholesomeness and freshness. Due to the rolled oats, each bar has a good amount of dietary fiber, which most Americans could use a little more of. Great ingredients, delicious flavors and a wonderful corporate story, add to an already super popular product making Clif Bars a great snack bar choice.